How did you spend Thursday afternoon last week? Don’t bother answering – I’m only asking so I can tell you what I got up to and show off. *Painting nails emoji*

Since you asked….. I was invited to Anfield for the official announcement of Liverpool FC’s partnership with Nivea for Men; the club’s new official grooming partner.

NM And LFC Logos

With Nivea Men being the world’s number one male skincare range, the Reds really have got the best in for Gerrard, Balotelli and all the other players whose names I don’t know.

The purpose of the day was to officially unveil the Nivea Men television advert, which features Oscar winning performances from Jordan Henderson, Simon Mignolet & Raheem Sterling, and give journalists the chance to grill the players on their latest addition to the CV.

 

Given the nature of the event, a mix of football and beauty, there was a mix of sports journalists and lifestyle writers & bloggers. When it came to the Q&A with the players, a few sniggers could be heard from those who seem to think that writing about football is more Pulitzer Prize worthy than reporting on an industry worth £16 billion. Even though sniggering is snide, it was actually unintentionally hilarious to hear Henderson, Sterling and Mignolet trying to describe their grooming routine as anything more than ‘a shower and some hair product.’ Personal highlight:

Reporter: “Now we’ve discussed your grooming routine, what are you wardrobe essentials?”

Sterling: “Clothes.”

Fair play to the lad though, the only other logical answer is ‘hangers’.

When it comes to the product range in question, Nivea for Men, I must give it two big thumbs up. Mainly because I received a huge bag of freebies which means I’ve boxed off my fella’s birthday and Christmas presents for the next year. I’ve already nicked the shaving foam which is fabulous. If Nivea could arrange a similar event for a women’s range that would be fantastic as I’m coming to the end of my Christmas smellies.

Here’s a behind the scenes shot of Jordan Henderson topless. You’re welcome.

Jordan 1

See also: Interview: Jamie Carragher

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